Why Website Speed matters a lot in SEO?

Many business entrepreneurs are seen making up their mind to perform website speed test. They actually know why website speed matters and what role it can play in a successful SEO campaign.
If you are looking to offer the best user experiences to the audience visiting your website then the first thing that needs to be done increasing website speed. As if you don’t know how to increase website speed or how to improve website performance, then it's necessary to connect with a digital marketing agency in New York USA who can offer the best possible help in terms of increasing performance of the website..

Does Website Speed test actually worth? A brief discussion

The foremost asset in increasing the value of your website which actually makes your business look authentic to major search engines like Google and Bing. But for that your website speed should be sufficient enough to load on time and does not let visitors wait for a millisecond. Today’s web audience is actually impatient as they don’t want for more than 2 seconds and rush to another website if your webpage takes time to load. 

Few People know how to Increase Website Speed

Optimizing the website speed is not a cup of tea for every person as it requires essential techniques to be adopted. As many people who have no idea how to optimize website speed, have to take the help of experts as, without this, all their time effort and money invested in internet advertising goes worthless. But one thing is supposed to be remembered is that you need to check if these tips can also work for mobile website speed test as many people don’t know how to increase website speed in mobile

No matter how impressive is your webpage; the main thing which is noticed these days is website speed. If it low, then no need to go ahead with the SEO procedure before rectifying this problem. 

What is Page Speed Score?

As per the stats revealed by SEO experts, more than 70% of the website owners have no idea what is the ideal web page speed score? They don’t even know the low webpage speed not only affects the DA of the website but also create a bad impression in the mind of customers in terms of making future visits. The customers who face the same issues every time accessing the same domain make a note of note of website in their lifetime. If these numbers keep increasing day by day then what’s the use of promoting the website by applying different techniques of digital marketing.

You should be aware about what is page speed score and work achieving the target as it plays a vital factor in gaining attention of web audience on the page and regulates the bounce rate which should not spike more than 20%.

Factors that Affect Website Load Speed

Websites can get overloaded by a lot of unnecessary features and functionality that your potential customers may never utilize, and not all website structure and improvement companies take this into account when creating a website. 

Of the many factors which can affect your website load speed, one of the most widely recognized is the choice to pick a template (theme) website or a custom-designed website. While the expense of a template website may generally be not exactly the expense of a custom-designed website, template websites frequently accompany additional features worked into the theme-features that are not actually integral to your website's prosperity. It takes more opportunity to load these extra features, which means potential customers are compelled to wait. 

Then again, creating a custom website from the beginning helps guarantee that your new website is created with the absolute essentials. Your website can run faster when it doesn't have to load any unnecessary code. 

A couple of additional things to consider include: 

• Carousels (sliders) 
• Image size
• Website Hosting

Obviously, it is not necessarily the case that a website ought to be stripped down to nothing so as to achieve the fastest load speeds. Instead, this comes down to prioritizing the features and functionality that are essential for creating a great client experience on your website and will help your potential customers find what they need in the briefest amount of time.

How to increase website speed in mobile and Desktop

Here are the 7 effective  ways that can tell how to increase website speed in mobile and PC device:

1. Minimize HTTP requests

In the event that you use Google Chrome, you can utilize the program's Developer Tools to perceive what number of HTTP requests your site makes. Right-click on the page you want to analyze, and click "Inspect," then click the "Network" tab. (On the off chance that you don't see the "Network" tab, you may need to expand the Developer Tools sidebar by dragging the left border to the left.)

2. Minify and combine files

Since you know what number of requests your site makes, you can get the opportunity to work on diminishing that number. The best place to begin is with your HTML, CSS, and JavaScript files. These are extremely important files, as they decide your site's appearance. They also add to the number of requests your site makes each time a client visits it. You can decrease this number by "minifying" and consolidating your files. This lessens the size of each file, as well as the total number of files. 

This is especially important on the off chance that you utilize a templated website builder. These make it easy to fabricate a website, yet they once in a while create untidy code that can slow your webpage considerably. Minifying a file includes expelling unnecessary formatting, whitespace, and code. Since each unnecessary bit of code adds to the size of your page, it's important that you eliminate extra spaces, line breaks, and indentation. This guarantees that your pages are as lean as conceivable. 

Consolidating files is exactly what it seems like. On the off chance that your site runs multiple CSS and JavaScript files, you can combine them into one. There are several ways to minify and combine files, and if your site keeps running on WordPress plugins like WP Rocket make the procedure fairly basic.

3. Use asynchronous loading for CSS and JavaScript files

When you've minified and combined a portion of your files, you can also improve the way that they load on your pages. Scripts like CSS and JavaScript can be loaded in two distinct ways: Synchronously or Asynchronously. 

In the event that your scripts load synchronously, they load each in turn, in the order they appear on the page. In the event that your scripts load asynchronously, then again, some of them will load simultaneously. 

Loading files asynchronously can accelerate your pages because when a program loads a page, it moves through and through. 

In the event that it gets to a CSS or JavaScript file that isn't asynchronous, it will quit loading until it has completely loaded that particular file. On the off chance that that same file was asynchronous, the program could keep loading other components on the page at the same time. 

Utilizing the same “Static Files" tab of the WP Rocket plugin, check the choices besides "Render-blocking CSS/JS."

4. Defer JavaScript loading 

Deferring a document means keeping it from loading until after other components have loaded. In the event that you defer larger files, like JavaScript, you guarantee that the remainder of your content can load immediately. 

In the event that you have a WordPress site, you can the WP Rocket module referenced above to easily enable deferred JavaScript loading. Just check the case by "Load JS files deferred," and you're ready. 

5. Reduce server response time 

Perhaps the greatest factor in how rapidly your page loads is the amount of time your DNS lookup takes. A DNS, or domain name system, is a server with a database of IP addresses and their associated hostnames. At the point when a client types a URL into their program, a DNS server is what translates that URL into the IP address that indicates its location on the web. 

A DNS lookup, then, is the procedure of finding a specific DNS record. You can consider it your computer looking into a number in a telephone directory. For example, suppose you wanted to visit the URL ubnt.com. You'd type this into your program — yet that means next to no to your computer. Your ISP will perform a DNS lookup to find the IP address associated with that URL. 

6. Choose the right hosting option for your needs 

Most new site owners choose the cheapest conceivable option for hosting. While this is frequently enough at the outset, you'll likely need to upgrade once you start getting more traffic. Try not to hold back on your host, get one that you can trust. There is a great arrangement of the audits on the best web has here. 

When taking a gander at hosting, you have three unique options: 

• Shared hosting 
• VPS hosting 
• Dedicated server 

Shared hosting is the cheapest option and you can regularly get it for about five dollars every month. While it's fine for low-traffic sites, shared hosting struggles to stay aware of traffic spikes and high-volume sites. And it is workable for your site to be impacted by traffic spikes from other sites utilizing the same server as you. 

With shared hosting, you share certain resources like CPU, circle space, and RAM with other sites facilitated on the same server. 

With VPS hosting, regardless you share a server with other sites, however, you have your own dedicated portions of the server resources. This is decent in the middle of option. It shields your site from every other person on your server without the cost required for dedicated hosting.

7. Run a compression audit

It's to your greatest advantage to get your files to the smallest they can be, without sacrificing quality. The smaller your files, the faster they'll load — and the lower your overall load times will be. 

Pages with loads of images and other content can frequently wind up being over 100KB in size. Accordingly, they're massive and slow to download. 

You can speed up download times by compressing them. To get a feeling of how compression could speed up your site, you can utilize GIDNetwork to run a compression audit.

Read more Blog:-  Google Nofollow Update can have a big turnaround in SEO.