All you need to know about AMP-Accelerated Mobile Pages


AMP, or Accelerated Web Apps, is a free, open-source platform that helps you to easily build web content distribution sites. It consists of HTML, JavaScript, and cache libraries, which accelerate the load, speed for mobile pages thanks to different extensions and AMP-focused assets, even if they contain' solid' content such as infographics, PDFs, audio or video files. AMP operates equally for users coming from web engines displaying Internet sites in no time at all. It occurs, as it is easy to delete a significant portion of the original content of the website and adapt the web for phones.

What is AMP

In reaction to Facebook's Instant Articles, AMP was initially thought to be created. Over the years, however, it has become a popular medium for distributing information at a virtually lightning pace right from the search results. Earlier this year, Google created a line in the sand stating it would press for network specifications to be applied to the AMP application platform.

Why an Accelerated Mobile page is important for your site:

Google AMP linked sites are designed to handle website loading speed and stability in a modern Programming language like HTML, whereas AMP web pages are 85 per cent quicker than non-accelerated desktop pages.
  • Fast loading speed
It's no wonder that one of the key benefits of the website pages built with AMP is that the sites load on mobile devices like lightning–provided that it was designed for this. AMP content charges its readers 88 per cent faster than non-AMP data.
  • Increase in site and mobile rankings
AMP significantly increases page-loading times and is extremely likely to award a website built with AMP with higher rankings than slower and unresponsive pages. While AMP is by itself not a ranking element, due to its faster load time it has a positive impact on mobile ranking.
  • Marginal increase in server performance and visibility
When your website is producing loads of mobile traffic, AMP will reduce the demand on your servers and increase their efficiency. The users are obviously drawn by ease in looks and any material inside such carousels will be granted a substantial boost in traffic for the search words on the AMP page linked to the site.

Why your SEO experts care about AMP

Not only does speed hold your users on your website for longer, but it will also help to reduce your bounce rate. Although that may not be the most critical element in SEO rating, a small bounce rate helps confirm search engines that your sites are delivering what they think they are providing and that your user considers it useful. Although AMP caching promises increased speeds and is preferred by Google's search results, embracing AMP for the website comes with several drawbacks.

Why your website should be AMP active

AMP is very useful for SEO experts as well as for SEO company in USA. It can play a big role in web search going forward, but if you do not have quick access to incorporate AMP for WordPress, you could only stick to interactive sites supported by a responsive interface or mobile-friendly website.

Read: How Accelerated Mobile Pages Affect SEO?

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